Personal Branding

October 31st, 2010

Branding is defined as the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.  And although we tend to think of companies and businesses when it comes to branding, each individual should have their own brand.  Not in the sense of a product, but in differentiating themselves from other individuals.  This would be Personal Branding.  The process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their unique abilities, whether professional or personal, and then leveraging it across platforms with a consistent message and image to achieve a specific goal.  This is not a process that happens overnight.  Just like branding a product, one must gain acceptance from others by establishing core competencies,  delivering a consistent message, and showing demonstrated abilities and expertise in a given area.

In order to create your brand, one must really have an understanding of self and what makes them tick.  Some questions that can help this self-evaluation are:

  • What are my strengths?
  • How am I perceived?
  • Are others perception of me how I view myself?
  • What am I passionate about?
  • What motivates me?

The answers to these questions can help one better understand themselves and help them create their personal brand.

No one has perfected the personal brand any better than Michael Jordan.  Although Jordan has been retired from the NBA for 7 years now, his brand image and earning power are as strong as ever.  I remember doing a research paper in college on sports marketing and learned if you could assign a dollar figure to MJ’s effect on the companies and products he endorsed, including the NBA and his salaries, that amount would be $10 billion.  And this was in 1998.  It is known as The Jordan Effect.  Jordan’s ability to excel at basketball and essentially become a living legend has allowed him to build a brand that will surely live way beyond his lifetime.

The most important thing of building your personal brand is to be authentic.  No one likes a fake and people can see right through the BS your peddling.  Work on becoming a better person and excelling at what you do and your “brand” is sure to improve.  Peace & Love!!!

by T. Lewis for Hearts Of Kings

Residential Design

October 31st, 2010

Peace & Love!!!

by T. Lewis for Hearts Of Kings

Via: DigsDigs

It’s A Different World

October 21st, 2010

I don’t watch a lot of television, but I recently was hooked on a weekend marathon of A Different World. I guess it goes without saying, but it’s hard to find shows like that on television today.  The show started as a spin-off to The Cosby Show and grew to stand firmly on its own.  Set at the fictional HBCU Hillman College, it has been credited with the increase in enrollment  of historically black colleges and universities in the late 80’s and early 90’s.

One of the great things about the show was the growth and development of the characters one would expect to see on a college campus.  College can be an opportunity to grow or in a sense, find who you are by allowing you to enter a different world from what you’ve been use to.  No parents to tell you what to do or how to do it.  (No pun intended)  And although college isn’t for everybody, it can allow one to really develop as a person and see the world and life from a different perspective.

It’s also key to understand that it’s also a different world once you graduate/leave college.  Now you are responsible for you.  Life can be a beast and if you are not prepared, it will chew you up and spit you out.  Take everyday as an opportunity to learn and compete in everything as if you were competing against your classmates.  Although no one is issuing grades, someone notices and appreciates that hard work.  You never know where life will lead you.  As the American writer Orison Swett Marden stated, “Don’t wait for extraordinary opportunities.  Seize common occasions and make them great.  Weak men wait for opportunities; strong men make them.”  Peace & Love!!!

by T. Lewis for Hearts Of Kings

Ernie Barnes

October 13th, 2010

Ernie Barnes (1938-2009)  is widely recognized as one of the most influential African American artist.  Although Barnes was a very successful artist, he also was a professional football player.  His work is more recognized as the paintings done by J.J. on Good Times. Check out a few of his pieces below.  Peace & Love!!!

The Dunk

ernie barnes 3.JPG

His Effort

The Advocate

In the Beginning

by T. Lewis for Hearts Of Kings

"His Effort" - Ernie Barnes - Artist: Ernie Barnes

Influencers Trailer

October 12th, 2010

Like happiness, style comes from within.  You either have it or you don’t.  But, what are your style influences?  Or better yet, are you an Influencer.  Check out the trailer of this documentary that explores what it means to be an influencer and how trends/ideas become contagious today in music and fashion.  Peace & Love!!!

by T. Lewis for Hearts Of Kings

Dream Big

October 5th, 2010

There’s nothing I can’t accomplish, my mind is on a higher plain,

Success is inevitable, my dreams help me sustain.

If I were to settle for less my potential would never peak,

I’m on a one way mission only the stars I seek.

I could stop right now but my stamina is too great,

I’m standing on the shoulders of giants, achieving every goal is my fate.

Peace & Love!!!

by L. Daniels for Hearts Of Kings

Continue To Shine

October 2nd, 2010

The Roots – Star

Peace & Love!!!

by T. Lewis for Hearts Of Kings